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Research papers

What kind of people does the new Gulliver address?

In the second half of 1998 the publishing firm De Agostini Rizzoli opted for a restyling of the magazine Gulliver envisaging not only changes in graphics but also contents. The study carried out - after the publishing firm prepared the trial issue -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Fabio Franzoni, llaria Presotto
Company: SWG Spa
June 15, 1999
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Citation

Franzoni and Presotto (1999a, June 15). What kind of people does the new Gulliver address?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/what-kind-of-people-does-the-new-gulliver-address-